KulturCart
Where culture meets tech. KulturCart empowers small-sized multicultural businesses with tech solutions to scale up their businesses. What else can I say? It has been an exciting ride so far.
Where culture meets tech. KulturCart empowers small-sized multicultural businesses with tech solutions to scale up their businesses. What else can I say? It has been an exciting ride so far.
Work Completed
Project planning, design animation and performance testing.
Project planning, design animation and performance testing.
Leveling the playing field for small-sized multicultural vendors
Leveling the playing field for small-sized multicultural vendors
As an expatriate living in Germany, I understood firsthand the challenges faced by small multicultural businesses seeking to expand their reach. When I joined KulturCart, a company dedicated to empowering these businesses through affordable tech solutions, I was inspired by their mission.
One key area where these businesses were struggling was with their online presence. Many lacked engaging storefronts,often due to the high costs associated with custom design and development. KulturCart's affordable subscription model was designed to address this barrier, but we recognized an opportunity to further enhance the visual appeal and engagement of their online stores.
To achieve this, I led a project to refine the vendor storefronts, incorporating eye-catching animated GIF banners. This strategic enhancement aimed to not only boost engagement but also to showcase the unique cultural identity of each business, ultimately driving customer interest and sales.
As an expatriate living in Germany, I understood firsthand the challenges faced by small multicultural businesses seeking to expand their reach. When I joined KulturCart, a company dedicated to empowering these businesses through affordable tech solutions, I was inspired by their mission.
One key area where these businesses were struggling was with their online presence. Many lacked engaging storefronts,often due to the high costs associated with custom design and development. KulturCart's affordable subscription model was designed to address this barrier, but we recognized an opportunity to further enhance the visual appeal and engagement of their online stores.
To achieve this, I led a project to refine the vendor storefronts, incorporating eye-catching animated GIF banners. This strategic enhancement aimed to not only boost engagement but also to showcase the unique cultural identity of each business, ultimately driving customer interest and sales.
Deciding the representative products ?
Deciding the representative products ?
Initially, I underestimated the complexity of the task at hand. With thousands of products in our vendors' inventories,selecting the right ones to showcase in animated banners proved to be a daunting challenge. Striking the right balance between visual appeal, cultural representation, vendor preferences, and customer interests was no easy feat.
To overcome this hurdle, I adopted a two-pronged approach:
Data-Driven Insights: I dove into the sales data, analyzing which products were top performers and which resonated most with customers. This provided valuable insights into current trends and customer preferences.
Direct Customer Engagement: I initiated one-on-one conversations with a diverse group of customers to understand their shopping habits, cultural preferences, and what they sought in an online shopping experience. This direct feedback proved invaluable in shaping our banner strategy.
As an expatriate living in Germany, I understood firsthand the challenges faced by small multicultural businesses seeking to expand their reach. When I joined KulturCart, a company dedicated to empowering these businesses through affordable tech solutions, I was inspired by their mission.
One key area where these businesses were struggling was with their online presence. Many lacked engaging storefronts,often due to the high costs associated with custom design and development. KulturCart's affordable subscription model was designed to address this barrier, but we recognized an opportunity to further enhance the visual appeal and engagement of their online stores.
To achieve this, I led a project to refine the vendor storefronts, incorporating eye-catching animated GIF banners. This strategic enhancement aimed to not only boost engagement but also to showcase the unique cultural identity of each business, ultimately driving customer interest and sales.
Reviewing sales history at one of our partner stores
Reviewing sales history at one of our partner stores
Final Designs
Final Designs
Animated gif banner for one of our partner vendors
Animated gif banner for one of our partner vendors
How did our gifs perform?
How did our gifs perform?
To ensure our animated GIF banners were truly making a difference, I implemented a rigorous A/B testing strategy on our demo platform. We divided our vendors' storefronts into two groups:
Group A: Received the new storefronts with animated GIF banners.
Group B: Remained with the original storefronts.
Over a period of four weeks, I carefully tracked key performance indicators (KPIs) for both groups:
Click-through Rate (CTR): I monitored how often customers clicked on the banners to view the featured products.
Conversion Rate: I measured how many banner clicks resulted in actual purchases.
Time on Page: I analyzed how long customers spent on storefronts with animated banners compared to those without.
The results were impressive. Group A, with the animated banners, saw a significant increase in all three KPIs:
CTR: Increased by 15%
Conversion Rate: Increased by 8%
Time on Page: Increased by 20%
These findings clearly demonstrated the positive impact of animated GIF banners on customer engagement and overall storefront performance.
To ensure our animated GIF banners were truly making a difference, I implemented a rigorous A/B testing strategy on our demo platform. We divided our vendors' storefronts into two groups:
Group A: Received the new storefronts with animated GIF banners.
Group B: Remained with the original storefronts.
Over a period of four weeks, I carefully tracked key performance indicators (KPIs) for both groups:
Click-through Rate (CTR): I monitored how often customers clicked on the banners to view the featured products.
Conversion Rate: I measured how many banner clicks resulted in actual purchases.
Time on Page: I analyzed how long customers spent on storefronts with animated banners compared to those without.
The results were impressive. Group A, with the animated banners, saw a significant increase in all three KPIs:
CTR: Increased by 15%
Conversion Rate: Increased by 8%
Time on Page: Increased by 20%
These findings clearly demonstrated the positive impact of animated GIF banners on customer engagement and overall storefront performance.
Khalid Raji | 2024, All rights reserved